About Us

We are a second-generation family owned and operated business based out of Blaketown, Newfoundland, Canada, that has served Avalon and the surrounding areas for more than 50 years.

Dereck Russell founded the business in the early 1970s primarily as an auto parts supply store, selling to both retail and wholesale customers. After a few years dealing with local suppliers in the St. John's area, the company formed a partnership with the Handy Andy franchise, in order to secure our own supply of parts directly from parts warehouses in Atlantic Canada. Over the years the company operated under many banners; Western Tire, UAP, Napa, and for the last several years, Uni-Select - Auto Parts Plus.

The recreation part of the business had its beginnings with sub-dealerships from Boa-Ski, Polaris, and Honda, selling sleds and ATVs. The first full line dealership was obtained in 1983 with one of the first Suzuki dealerships in Newfoundland selling ATVs and motorcycles. Soon after, Bombardier sleds were added to the mix. In order to further expand the recreational product side of the business, East Coast Power Toys became a division of D & L Russell Limited in May 2000. By the end of 2001, we added the Arctic Cat line of ATVs, UTVs, and sleds.

Covid brought about the necessity for change once again and we began our journey into outdoor hunting and fishing gear. This product line was a perfect fit for our large customer base of powersports enthusiasts. Fast forward to 2024 and we have re-aligned our branding to reflect our new product lines and OUTDOOR GEAR CO. was born. With this big change we enlarged and renovated our retail space to showcase our new lines of hunting and fishing gear. We are pleased to offer high quality products from well known brands such as BROWNING, WINCHESTER, ORVIS and STREAMSIDE.